Brand systems, editorial stories, and digital experiences shaped with clarity, color, and care.
View selected workFeatured case study
A long-form editorial system created for VTEX to make a complex ecommerce story clear, consistent, and engaging.
01 · Editorial design
Boost Ecommerce Success with Video Commerce
Joanne translated a content-rich ecommerce guide into a cohesive 13-page publication. The system pairs energetic pink accents with deep navy, structured typography, branded photography, and clear information hierarchy.
Selected pages
Explore the typography, image treatments, and page system.
02 · Fashion editorial
Fashion imagery shaped into bold editorial storytelling.
Joanne paired expressive typography, dramatic photography, and electric blue and pink accents to explore the visual language of fashion. The composition balances movement, structure, hierarchy, and atmosphere in a striking editorial format.
03 · Campaign design
Two sports. Two visual systems. One unmistakable sense of game-day energy.
Joanne developed a pair of promotional concepts that turn event details into bold, high-impact compositions. Electric green creates speed and intensity for a soccer night, while stadium red gives an American-football showdown a dramatic, under-the-lights feel.
04 · Music and entertainment
Brand marks, artist imagery, and event promotion designed to capture the energy of music.
This collection moves from a music-retail identity to an album cover and a high-energy concert poster. Each piece uses a distinct visual language while maintaining clear hierarchy, memorable imagery, and a strong sense of atmosphere.
Guitar Shop identity
A brand mark and an expressive supporting graphic.
Artist and event promotion
Distinct visual systems for recorded music and a live event.
05 · Personal design
A personal photograph transformed into a polished vacation keepsake.
Joanne combined layered water and sand textures, dimensional seashell details, expressive script typography, and a framed beach photograph to create a warm, tactile composition that preserves the feeling of the trip.
About Joanne
Joanne is a graphic designer with nine years of freelance experience creating brand-aligned print and digital work for marketing teams, schools, fitness programs, and small businesses.
She brings visual judgment, thoughtful collaboration, and careful project organization to work that needs to be both polished and practical.
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